Cebuana Lhuillier expands its affordable health insurance with the launch of HealthMax

Making HMO available at affordable prices for every Filipino


Aside from the toll it has taken on lives and the local economy, the impact of the COVID-19 pandemic on families can also be seen in the increase in their healthcare spending due to many prolonged hospitalizations, tests and follow-ups.

Cebuana Lhuillier understands how important it is for every Filipino, regardless of social status or income level, to have access to quality and affordable healthcare. This is why Cebuana Lhuillier Insurance Brokers, Inc. (CLIB), its insurance brokerage arm, recently launched its new affordable and accessible health insurance product HealthMax.

Through HealthMax, Filipinos aged 15 days to 65 years can now receive a maximum annual benefit of PHP 150,000 for emergency care and inpatient and outpatient hospitalization at more than 282 accredited hospitals nationwide. It covers viral and bacterial diseases such as bronchitis, gastritis, gastroenteritis, dengue fever, urinary tract infections (UTI), tuberculosis, rabies and treatment of injuries resulting from accidents, without the need for a doctor\’s visit, for only PHP 8 per day.

By being affordable, HealthMax helps ensure that Filipinos remain protected from the serious effects of many diseases and illnesses, which are more common than people realize. Based on data released by the Insurance Commission, firms under their regulation have issued over £20bn in COVID-19 claims, and healthcare organizations have been the second largest contributor to payments related to COVID-19. 19. The World Health Organization also released a report in 2019 which found that a total of 125,082 deaths were recorded in the Philippines due to communicable, maternal, perinatal and nutritional diseases, which is much higher than the 66,444 deaths caused by the pandemic of COVID-19.

Despite these high numbers, more than 31 million Filipinos still lack their own health insurance due to limited options for affordable health insurance, as well as the high cost of purchasing health insurance plans for them and their families. families.

And as the Philippines slowly returns to the \”new normal\” and eases COVID-19 restrictions, HealthMax is still offering COVID-19 coverage if hospitalization is needed. It also provides cashless claims and transactions, making it more convenient for everyone.

If COVID-19 has taught us anything, it\’s the importance of having immediate access to quality healthcare. For Cebuana Lhuillier, true financial inclusion means that every Filipino would have access to the most basic resources and essential services, including quality health care. We\’re making it possible with the launch of HealthMax, the only affordable comprehensive health insurance accessible to all. Through HealthMax, Filipinos nationwide now have the assurance that they are covered for any medical needs that may arise, said Cebuana Lhuillier President and Chief Executive Officer, Jean Henri Lhuillier.

“CLIB\’s quality policy is to provide assurance to all Filipinos. The launch of HealthMax stays true to this, as the product can be used by anyone without the need for any doctor visits. HealthMax will pave the way for a better and healthier life for every Filipino as we ensure that the product is not only affordable but also accessible in more than 3,000 Cebuana Lhuillier branches nationwide,” said Anthony Lou Bernabe, general manager and CLIB group leader.

To learn more about HealthMax, you can visit

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